Creation Pinpoint reveals HCP conversations in social media
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Creation Healthcare has launched Creation Pinpoint, the world’s first social media monitoring tool dedicated to studying public conversations among healthcare… Read more
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Doctors’ discussions of heart health – focus on the Americas
As part of Creation Healthcare’s research partnership with Doctors 2.0 & You, which uses Creation Pinpoint to analyse Healthcare Professionals’… Read more
Diabetes in Social Media – Focus on Doctors Spain
Diabetes is a chronic condition that affects millions of people around the world, and so it is an area of… Read more
Creation Pinpoint: Helping you on your social media journey to digital excellence – wherever you are now
Pharmaceutical and healthcare companies vary widely in their level of comfort with digital means of communication. Some, such as those… Read more
What Doctors Say on Social Media About Cardiovascular Drugs
As part of Creation Healthcare’s research partnership with Doctors 2.0 & You, which uses Creation Pinpoint to analyse conversations among… Read more
Three groups of digital HCPs that pharmaceutical companies need to be aware of
Daniel Ghinn has already discussed the importance of Digital Opinion Leaders (DOLs) in his popular e-book. Here we will take… Read more
Diffusion of Pharma Digital Innovators
When I founded Creation Healthcare back in 1998, in the same year that doctors.net.uk launched as an email service for… Read more
Wikipedia needs pharma; pharma needs Wikipedia
The chances are your children use Wikipedia more than you do. Nowadays scholars are directed to Wikipedia for research and… Read more
Take the Big Blue Test!
If you have been following the past editions of Creation Healthcare’s Healthcare Engagement Strategy Awards (#hesawards) you may be aware of… Read more
Nominations Open for Healthcare Engagement Strategy Awards 2013
Nominations are now open for the Fourth Annual Healthcare Engagement Strategy Awards, which will highlight the world’s most effective engagement… Read more