April2009

  • Virtual clinic shows value of peer support

    by - Apr 30, 2009
    A study by the Warwick Medical School has identified community support amongst patients as a key benefit in a pilot Internet-based system to aid the management of diabetes. The object of the study was to assess the feasibility,...
  • Social media in healthcare: Focus on Facebook

    by - Apr 30, 2009
    Healthcare companies around the world are exploiting the community-building nature of social media websites to engage like-minded Internet users – and some are achieving significant results. What can healthcare companies and providers learn from the successful...
  • Studying user behaviour improves results

    by - Apr 29, 2009
    It’s one of the basic rules of business relationships: listen first, before you speak. Or to use a healthcare analogy, diagnose before you prescribe! Yet the Internet is crowded with marketers and communicators broadcasting messages as...
  • FDA warns pharmaceuticals about Google Advertising

    by - Apr 17, 2009
    One of the challenges for pharmaceutical companies communicating online is knowing how to apply regulative compliance legislation in the ever-changing landscape of Internet advertising. In the United States, one of only two countries in the world...
  • Digital strategy combats counterfeit medicines

    by - Apr 1, 2009
    When Pfizer wanted to educate Internet users about the dangers of buying prescription medicines from unregulated sources such as illicit websites, they asked seasoned pharmaceutical industry experts Creation Interactive to research Internet user behaviour....Read More
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