• Can Europe Lead the Way With Social Media in Healthcare?

    by - Sep 21, 2009
    Europe learns from US digital pioneers Since the rise of the Internet as a commercial tool in the 1990s, the United States has often been recognised as leading the way in the successful use of the...
  • sanofi-aventis.TV Behind the Scenes

    by - Sep 21, 2009
    In our last edition of Engagement Strategy, we wrote about the powerful way that sanofi-aventis is communicating its values through sanofi-aventis.TV. There was a great deal of interest in this exciting initiative so in this edition...
  • Expert Profile: Stéphane Potdevin

    by - Sep 21, 2009
    The man co-ordinating one of the most exciting digital engagement initiatives currently taking place amongst pharmaceutical companies worldwide, Stéphane Potdevin took on a key role in the team behind sanofi-aventis.TV when the company’s corporate communications team...
  • Johnson & Johnson on Twitter

    by - Sep 21, 2009
    As some pharmaceutical companies wonder whether they should be using new tools like Twitter to engage with customers and stakeholders online, there is one communications pioneer who continues to lead the way in digital engagement. Last...
  • Let the information come to you

    by - Sep 21, 2009
    As a healthcare professional it is increasingly important to keep abreast of the latest news and events, along with general information sources - as soon as they are published on the Internet. You may already have...
  • Twitter for Absolute Beginners: 5 steps to get started

    by - Sep 18, 2009
    Would you like to try Twitter but don't know where to start? One of the reasons Twitter is so popular is that it really is very simple. If you're an absolute beginner, here's a quick guide...
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