November2009

  • Global lessons from FDA Social Media hearing

    by - Nov 16, 2009
    Last week, 12-13 November 2009, saw the FDA’s ‘Public Hearing on Promotion of FDA-Regulated Medical Products using the Internet and Social Media Tools’. This was the long-awaited opportunity that pharmaceutical marketers worldwide had been waiting for,...
  • vi.vu health network in Spain

    by - Nov 16, 2009
    On the one hand, physicians’ adoption of social media interaction with patients through the Internet is restricted due to legal and regulatory issues. On the other hand, patients seek trustable health information on the Internet and...
  • Red de Salud vi.vu en España

    by - Nov 16, 2009
    La participación de los médicos en las redes sociales de pacientes en internet se topa con obstáculos legales y administrativos de diversa índole. Por otra parte, los pacientes buscan información creíble y de confianza, a la...
  • Social media as a healthcare research tool

    by - Nov 16, 2009
    Social media is increasingly being used as a test-bed for conducting research with users, bringing them into the product development process as active participants and monitoring trends in user or client behaviour. If you’re operating in...
  • Ansvarsblogg.se: conversation with Bengt Mattson

    by - Nov 16, 2009
    In the international world of healthcare communications, Europe, with its many different languages and regulatory frameworks, has become a melting pot for innovation that places it in a unique position in healthcare digital engagement worldwide. Amongst...
  • Serious games: key trends for the healthcare sector

    by - Nov 13, 2009
    Playing games is an activity as old as mankind, but the games industry has never before played with the healthcare industry. Now the boom in ‘exergaming’ and ‘serious’ games has seen an unlikely alliance, as game...
  • The role of a digital engagement strategist

    by - Nov 13, 2009
    Often we are asked about what it is that a digital engagement strategist does for the companies that commission us. To answer this question, our Head of Strategy Implementation outlines some of the typical activities in...
  • Healthcare Engagement Strategy Awards 2010

    by - Nov 11, 2009
    Throughout 2009, our Healthcare Engagement Strategy e-journal has been identifying some of the most effective innovation in engagement strategies amongst healthcare companies and organisations. It’s been an exciting year in the world of healthcare engagement, with...
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