February2010

  • Regulation is Pharma’s Biggest Challenge, Says Research

    by - Feb 24, 2010
    Information about regulation is at the top of pharma marketers’ wish list when it comes to digital marketing, according to research conducted by the organisers of DigiPharm Europe 2010 amongst delegates of last year’s conference. Planning...
  • Language barriers create a new digital health divide

    by - Feb 24, 2010
    For over a decade, not-for-profit organisations and governments have worked to close the so-called ‘digital divide’, a term for the gap in access to information and education between those with access computers and the Internet, and...
  • Defining healthcare engagement

    by - Feb 24, 2010
    Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”...Read More
  • The next great red herring after social media

    by - Feb 24, 2010
    Pharmaceutical companies are looking to us as engagement strategists, to think about how we can help them connect the right people with the brand in a meaningful way, for the long-term, via whichever emerging channels people...
  • Transitioning from local to global engagement

    by - Feb 24, 2010
    ‘Engagement’ was a hot topic at the ePharma Summit, then again a few days later in New York when I presented the award winning engagement strategies from the HES Awards at the Hilton Times Square.......Read More
  • Meet us at Health 2.0 Europe, Paris

    by - Feb 22, 2010
    We’re looking forward to Health 2.0 Europe conference in Paris in April, where we will be taking part in a presentation of successful digital engagement by Pfizer. The conference is set to be an exciting event...
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