August2011

  • Pharma Mobile Strategy: Your Views, Please

    by - Aug 31, 2011
    In partnership with Eyeforpharma and Pharma Mobile Strategy conference, we’re researching current attitudes towards pharma’s use of mobile. We’d love to hear your views, and by sharing them you can help develop a picture of current...
  • Handling a Social Media Crisis: Lessons From The Real World

    by - Aug 31, 2011
    If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient Connections in Philadelphia, Creation Healthcare’s CEO Daniel Ghinn will lead a practical workshop that will equip...
  • Pharmaceutical trust and online engagement

    by - Aug 24, 2011
    During August 2011, the European Medicines Agency (EMA) made an announcement that they intend to open to the public the information that is currently held in their EudraVigilance and EudraVigilance Veterinary databases. Since launching in 2001,...
  • How to avoid the pitfalls of digital channels

    by - Aug 18, 2011
    This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that Bayer should be cited for promoting prescription-only medicines  to the public via social media earlier this...
  • Introduction to Digital Governance

    by - Aug 18, 2011
    In the pharmaceutical and medical device industries, control of digital activities – including social media – is paramount to avoid fines and ensure that proper strategies and structures are in place to maximise commercial opportunities. A...
  • Open Innovation in the Pharmaceutical Industry

    by - Aug 12, 2011
    Amongst the most pressing challenges facing many research-based pharmaceutical companies are those of declining Research & Development (R&D) productivity and the need to make cost savings. Drug development is costly and lengthy – new drugs can require millions...
  • London: 1-2 December 2011: Mobile Pharma Strategy

    by - Aug 12, 2011
    Creation Healthcare as the editor of the Healthcare Engagement Strategy e-journal is proud to have been selected as a media partner for the Mobile Strategies for Pharma Conference, which takes place on the 1st and 2nd...
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