• Mobile pharma strategy: integrating business functions

    by - May 25, 2012
    The following article is from a talk given by Daniel Ghinn at Mobile Pharma World Europe in Amsterdam, April 25, 2012. We don’t know what the future holds I’ve now been working in the area of...
  • People > Technology

    by - May 21, 2012
    Last month, my colleague Daniel Ghinn spoke in Amsterdam about integrating business functions through mobile pharma strategy. He explained how people are much greater than technology, which at Creation Healthcare we refer to as people >...
  • Pharma Campaign Planning in a Digital World, Part 2: Know Your Digital Customer

    by - May 9, 2012
    In this three-part series on digital campaign planning, I explore some keys to help you plan a successful pharma or healthcare campaign that supports your brand strategy and integrates digital with traditional marketing channels. The first...
  • EU e-Privacy: Can Cookies be bad for health?

    by - May 9, 2012
    For quite a long time, the majority of people have used websites blissfully unaware of the level to which their online habits could be used to develop a profile by advertisers, companies and governments; information which...
  • Free tools you can use to study healthcare customers online

    by - May 4, 2012
    It is safe to say that pharmaceutical and healthcare organisations can no longer afford to ignore the fact that the engagement landscape has changed forever. A brief bench test study of online behaviour in any therapy...
  • Social Media in Clinical Trials

    by - May 4, 2012
    The use of social media in supporting medical research is rapidly moving from experimental pilots to informed strategies. Indeed, an increasing number of companies and healthcare stakeholders are exploring how social media can support clinical trials...
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