• GlaxoSmithKline competes in pharma social media for London 2012 Olympics

    by - Aug 16, 2012
    In 2008, British athlete Jessica Ennis faced one of numerous setbacks in her sporting career after injury kept her out of the Beijing Olympics. In the run-up to the London 2012 Olympics, she worried that further...
  • China: pharma’s social media frontier

    by - Aug 16, 2012
    While social media is still considered by some in pharmaceutical marketing to be a new frontier anywhere in the world, the emerging market of China represents a particularly new environment for digital channels in the industry....
  • New EU legislation and the impact on listening

    by - Aug 16, 2012
    On the 2nd July 2012 , changes to European Union pharmacovigilance legislation (Directive 2010/84/EU; Regulation 1235/2010) were brought into effect. Amongst these changes was one key new requirement for pharmaceutical companies, to now capture information about...
  • Engaging online: Feel the fear and do it anyway!

    by - Aug 16, 2012
    Our Healthcare Engagement Strategy Summit focused on examples of successful healthcare engagement – where pharmaceutical and device companies and government bodies used emerging channels to make a positive difference to their relationship with customers and patients,...
  • Telepharmacy: The Way Forward?

    by - Aug 15, 2012
    Quality healthcare service usually coincides with access to good hospitals and doctors. However, an important element that is often overlooked in this regard is the availability of high quality pharmacy services. The WHO’s ‘Essential Medicines and...
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