November2015

  • Corporate personality for pharma in social media

    by - Nov 12, 2015
    In this article, the fifth in a series of ‘how-to’ guides for the pharmaceutical industry, Paul Grant looks at the way in which sometimes indeterminate ‘tone of voice’ can portray something about the personality of your...
  • Top Pharma Twitter Tactics at Congress

    by - Nov 3, 2015
    Medical congress meetings have always provided opportunities for pharmaceutical companies to connect in person with doctors and other stakeholders, but in today’s age of social media engagement, the most innovative companies are using congress meetings to...
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