Adverse event reporting in the context of social media

While it may seem that adverse event (AE) reporting is an obstacle to the take-up of social media by pharmaceuticals, it seems that in reality, there is very little cause for concern.

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Paul Grant

Paul Grant is Healthcare Engagement Strategist with global consultancy Creation Healthcare, where he leads digital behaviour research studies and advises healthcare clients on engagement strategies. He has been providing strategic insight solutions and professional services to the world's leading biopharmaceutical and healthcare organizations, helping them to find appropriate pathways to engagement within regulatory frameworks.