Amsterdam, 24-27 April 2012: Mobile Pharma World Europe

Creation Healthcare, as the editor of the Healthcare Engagement Strategy e-journal is proud to have been selected as a media partner for the Mobile Pharma World Europe 2012, which will take place on the 24th, 25th, 26th and 27th of April in Amsterdam.

Daniel Ghinn will also be speaking about integrating pharma business functions for effective mobile strategy.

Here’s what the organisers are saying about the event:

“Mobile Pharma World Europe addresses how to mobilise healthcare content to engage and provide information to your stakeholders as well as looking at how to implement a mobile strategy that engages with customers/consumers.

•How are your stakeholders using mobile devices?

•How to mobilize content

•Regulations – are apps devices?

•Measuring results

•Integration of content across different devices

•Case studies on mobile campaigns


Come to Mobile Pharma World Europe and learn

•How your stakeholders, customers and consumers are using mobile

•How and what content to mobilize

•How to overcome the regulatory and compliance issues surrounding mobile engagement

•How to develop digital content across multiple devices

•How to leverage mobile applications

•How to add value to your sales force through mobile platforms

•How to measure performance using mobile metrics and analytics

•Understand the impact of mobile on healthcare communications


Key speakers include:

Timm Walldrot, Global Project Manager eMarketing/Mobile Marketing, Novo Nordisk

Jody Nair, Manager, New Technologies, Bristol-Myers Squibb

Jamie Manning, Manager, Digital Communications Team, Biogen Idec

Hedwig Scheck, Senior Manager eMarketing, GlaxoSmithKline

Seda Atici, Product Manager, Boehringer Ingelheim


For more information about Mobile Pharma World Europe, click here.

Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.