Announcing Marketing Excellence Japan, May 2011

Following the highly successful Marketing Excellence Japan conference in 2010, Healthcare Engagement Strategy is delighted to be working with Eyeforpharma in Japan as media partners for Marketing Excellence Japan 2011 in May 2011. We’ll keep you informed as the conference programme takes shape.

The 2010 conference brought together marketers, communicators and business leaders amongst global and local pharmaceutical companies in Japan. With a focus on matching market needs and developing patient-centered marketing strategies, the conference included some excellent examples of innovation and challenging discussion about effective marketing in Japan’s changing healthcare landscape.

As Neil Aubuchon, Senior Director, Marketing with Eli Lilly Japan K.K and Chairperson for the 2010 conference said beforehand,

“The pharmaceutical industry in Japan is going through a period of rapid change. R&D productivity has never been lower, consolidation is occurring and there is constant pressure to reduce costs. …it is time to move our practices out of the 20th century and into the 21st.”

Now in its fourth year, Marketing Excellence Japan 2011 is set to showcase the latest innovative approaches being taken by pharmaceutical companies in Japan, and bring together industry experts for what will be another highly engaging conference.

For more information about Marketing Excellence Japan 2011, please contact conference organizer Kunie Akahoshi kakahoshi@eyeforpharma.com.

Daniel Ghinn

Daniel Ghinn is Editor of Healthcare Engagement Strategy and CEO of Creation Healthcare, the online market research consultancy for healthcare. He is a prolific writer and speaker on emerging trends healthcare engagement in the digital age.