FreeRice is an online game that enables players to turn their knowledge into food for the starving. This is an excellent demonstration of the power of the Internet, to raise funds and engage donors with your cause, providing valuable lessons for all charities. Read more
By allowing fans to remix their latest single, Radiohead have made the most of the collaborative spirit of the online community to engage with their fans and sell records. Read more
Radio 1 would easily have the ability to build its own social network should it choose to do so. Instead it has chosen to make use of the existing channels that its target audience is already using. Read more
It is easy enough to get excited about visual designs and prototypes, but where is the strategy behind those artistic decisions? Read more