About Xavier Brochart

Xavier Brochart
Until recently, Xavier Brochart was a member of Creation Healthcare's consultant team based in Paris, France. He specialises in digital marketing for the healthcare industry and in community management. Holding a double bachelor degree from the Reims Management School (France) and the University of International Business and Economics of Beijing (China), Xavier studied and worked for 6 years in China. Fluent in mandarin Chinese, he worked for various companies in insurance brokerage and medical equipment industries. Throughout his years in China, he gained an extensive knowledge of the local business practices and discovered the wonders of the Chinese Internet. Now back in France since 2008, Xavier holds a masters degree in healthcare marketing and communications from the Institut Leonard de Vinci of Paris, and prior to establishing himself as a consultant, he worked at sanofi-aventis in the global digital strategy team.

Posts

Social media in China: an introduction

For a healthcare organisation to engage effectively in China, understanding the unique way in which the Internet and social media are used locally is key.
Xavier Brochart’s introduction to China’s social media landscape explores some of the country’s primary channels for engagement. Read more