Barcelona, 27-29 March 2012: SFE Europe (10th Anniversary)

Creation Healthcare as the editor of the Healthcare Engagement Strategy e-journal is proud to have been selected as a media partner for the 10th annual SFE Europe Conference, which will take place on the 27th, 28th and 29th of March in Barcelona.

Here’s what the organisers are saying about the event:

“The pharma sales force is in shambles”, according to one Top-10-pharma SFE Director who we spoke to last week. And the sentiment is being echoed elsewhere: “Pharma’s flaws and inefficiencies have been painted brightly on the wall. Why did we get it so wrong in the first place by not focusing on the bigger picture?”

With the theme of ‘customer evolution, pharma revolution’, ‘SFE Europe’ in Barcelona March 27-29 is a unique chance to collectively advance the entire landscape of sales management.

To learn why 1000 people will be celebrating SFE’s 10th birthday in 2012, visit

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