Berlin, 22-23 November 2011: Pharma Marketing Europe

Creation Healthcare as the editor of the Healthcare Engagement Strategy e-journal is proud to have been selected as a media partner for the 11th Annual eyeforpharma Pharma Marketing Europe Conference, which takes place on the 22nd and 23rd of November 2011 in Berlin, Germany.

Here’s what the organizers are saying about the event:

Engage all your stakeholders to maximise your brand potential

  • Exclusive case study from Bausch + Lomb: Germany back to growth: A story of 2 years change management
  • Google’s insights into the patients online behaviour and how you should be creating your digital strategy – what you should do, when and why
  • American Bank Case study: How to spark revenue growth in the midst of economic decline
  • FMCG insights from Merck Consumer Healthcare: Drive sales in difficult markets

Create the right strategies and marketing mix to engage all your stakeholders and maximise the revenue potential for your new and future brands.

Key speakers include:

  • Ian Talmage, SVP Marketing, Bayer
  • Petra Meyer, VP Strategic Marketing, Merck consumer healthcare
  • Frank Gehres, MD DACH, Convatec
  • Jens Monsees, FMCG & Healthcare Lead, Google
  • Philippe Ghem, VP, Head of Global Brand Lifecycle Management, Grünenthal
  • Gaelle Waltinger, MD & Head of Pharma DAS, Bausch + Lomb
  • Alex Schlaubitz, Director of Customer Marketing, Facebook

You’ll learn

  • Centralised vs. Decentralised Marketing: Create the right mix between global and local to achieve your marketing objectives
  • Innovate your Digital Marketing strategy: Hear Google’s insights on the behaviour of patients online and how to create the right digital engagement strategy- what to do and when
  • Multiple Stakeholders: Engage your KOLs, patients, HCPs and procurement departments to create the right value for all your customers
  • Targeted Segmentation: Adapt and track your strategy to differentiate customer’s needs, price capabilities and revenue potential
  • Brand Life Cycle Management (LCM): Create and implement a long term strategy that will achieve your brands potential from launch to product phase out
For more information about the 11th Annual eyeforpharma Pharma Marketing Europe Conference, click here.

Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.