Healthcare Engagement Strategy e-journal is proud to have been selected as a media partner for the KOL & Stakeholder Engagement Europe, which takes place May 4-5, 2011 in Berlin, Germany.
We are delighted to provide a special discount of 300 €, when booking using code: CREATION
Here’s what Eyeforpharma’s Jon Gwillim says about the event:
With such a fast-changing industry landscape, it’s time to appropriately address the evolving role and impact of KOLs and non-medical KOLs on your future business strategy. There’s a need to:
- Identify & engage those individuals, groups or associations who are going to make a real difference to your drug development, market access and ultimate launch
- Align the objectives of your company with those of the KOL and work together to achieve these mutual goals
- Measure and monitor the long-term investment of successful KOL interactions
After 6 months of research, the main challenges I’m hearing are:
- How to form a long-lasting collaborative relationship
The latest approaches to strategically engage and interact with external experts and build a solid relationship - Effective identification and profiling techniques
Match the right KOLs for your local, national and global strategy - How to navigate an increasingly strict regulatory landscape
Work closely with your compliance team to establish a partnership model built on trust and transparency
- Successful KOL management strategies in practice
Improve internal communication, coordination and collaboration - facilitate knowledge-sharing across the organisation - How to engage with ‘new’ Opinion Leaders
Recognise the importance & influence of non-clinical stakeholders on your business strategy
For more information about the KOL & Stakeholder Engagement Europe, click here.
