Boston, 30-31 January 2012: Pharmaceutical PR and Corporate Communications Conference

Creation Healthcare as the editor of the Healthcare Engagement Strategy e-journal is proud to have been selected as a media partner for the Pharmaceutical PR and Corporate Communications Conference, which takes place on the 30th and 31st of January in Boston.

Here’s what the organisers are saying about the event:

From communicating during product crises to furthering the corporate reputation through initiative aimed at higher levels of corporate social responsibility, the PR & corporate communications executive has a wide range of ever increasing responsibilities.

Coupled with increasing responsibilities is the challenge caused by instant access to information by the public through online resources and social media outlets. Understanding how to best manage this information within an unclear regulatory framework will be an essential component within this conference program, which will include various perspectives on how to maximize the use of social media while not overstepping these unclear boundaries. Also important to the program will be the concept of disseminating information in a timely and effective manner, which social media tools make much easier.

Throughout the program, participants will have a variety of opportunities for learning and knowledge share, through case-study driven presentations, high level keynote sessions, as well as many round table discussions, panels, and breakout sessions. By fostering a sense of collaboration and information share, this program will help bring clarity to PR executives that wish to further their corporate standing through effective and appropriate communication.

For full details and registration information, visit:

Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.