Pharma Campaign Planning in a Digital World, Part 2: Know Your Digital Customer
In this three-part series on digital campaign planning, I explore some keys to help you plan a successful pharma or… Read more
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EU e-Privacy: Can Cookies be bad for health?
For quite a long time, the majority of people have used websites blissfully unaware of the level to which their… Read more
Free tools you can use to study healthcare customers online
It is safe to say that pharmaceutical and healthcare organisations can no longer afford to ignore the fact that the… Read more
Social Media in Clinical Trials
The use of social media in supporting medical research is rapidly moving from experimental pilots to informed strategies. Indeed, an… Read more
Mobile pharma strategy: integrating business functions
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The following article is from a talk given by Daniel Ghinn at Mobile Pharma World Europe in Amsterdam, April 25,… Read more
Pharma mobile teams: your views
At Mobile Pharma World Europe 2012 in Amsterdam (April 25-26) I will be speaking about integrating pharma business functions for… Read more
2012: The Year of the Czech Republic Healthcare Revolution
The Czech healthcare environment has undergone a bit of a revolution this year. The reform laws that have just been issued… Read more
Pharma Campaign Planning in a Digital World, Part 1: Set Digital Goals
Integrating the opportunities of digital into a healthcare marketing campaign can be daunting, especially when you are working in a… Read more
Five keys to effective blogging: Lessons from Johnson & Johnson
JNJBTW, Johnson & Johnson’s corporate blog, was one of the company’s early exploits into social media when it launched in… Read more