Defining healthcare engagement

During the 2010 ePharma Summit in Philadelphia, I used my time in between sessions to speak with a variety of pharmaceutical companies and pharmaceutical marketing consultants to interview them using a pocket Flip Ultra video camera (which I picked up at the airport as an afterthought).

Being a member of the judging panel for the recent [intlink id=”hes2010-winners” type=”post”]Healthcare Engagement Strategy Awards[/intlink], my immediate interest was in understanding their definition of ‘healthcare engagement’. I also tried to uncover common perceptions or vision for healthcare engagement for the year ahead.

I would like to encourage you to not simply add a comment to the Creation Healthcare YouTube channel page, but to be bold and post your own video response to the two questions. Let’s open the discussion through video, or if you would like to tweet your thoughts please use the hashtag #hcengagement

You can view these videos directly on our Creation Healthcare YouTube Channel, or at lower quality on the page below.

Paul Grant

Paul Grant is Healthcare Engagement Strategist with global consultancy Creation Healthcare, where he leads digital behaviour research studies and advises healthcare clients on engagement strategies. He has been providing strategic insight solutions and professional services to the world's leading biopharmaceutical and healthcare organizations, helping them to find appropriate pathways to engagement within regulatory frameworks.