Digital Marketing in Japanese Pharma: Special Report

A Special Report from Japan

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Japanese Pharmaceutical Industry Shares its Hopes and Concerns Over Digital Marketing

This post is also available in: 日本語

At Pharma Marketing Excellence Japan this month, James Bestilny, a member of Creation Healthcare’s APAC Region team based in Tokyo, presented research into attitudes towards digital marketing and social media amongst Japanese pharmaceutical companies. The research, carried out by Creation Healthcare and Eyeforpharma earlier in 2011 amongst professionals working in pharmaceutical companies in Japan, identifies a cautious but clear trend towards increasing commitment to digital media in Japan.

A detailed analysis of the research is now available to download free of charge, in both Japanese and English languages. The report provides insights into the evolution of the relationship between patients and physicians in Japan; reveals the key challenges and opportunities faced by Japanese pharmaceutical marketers; and provides a glimpse into which channels will be prioritised in future budget plans. Also included is the result of a poll into the most admired pharmaceutical companies for their effective use of social media in Japan, as ranked by their peers.

Download the full report now, free of charge, in Japanese or English language.

Creation Healthcare is a global consultancy advising business leaders in healthcare organizations and helping them to transform their effectiveness in the changing healthcare engagement environment. To find out how we can help you with global or regional engagement strategy development, contact us now.

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Daniel Ghinn

About Daniel Ghinn

Daniel’s role as CEO, builds on over a decade of hands-on experience helping some of the world's largest pharmaceutical and healthcare companies to achieve better results through digital engagement. Prior to the launch of Creation Interactive, Daniel's career included a role in pharmaceutical intelligence with Medicare Audits (later to become IMS Health) where he worked with major pharmaceutical clients. He went on to lead the development of groundbreaking sales and marketing intelligence systems and in 1998 he established Frog Creation Limited, an award-winning web design and build agency working with major brands like Pfizer, Toshiba Medical Systems, and L'Oréal Professionnel. Seeing a gap in the market for a truly integrated communications agency Daniel established Hit Communications Limited in 2005, which was later to acquire Red Plane Design and become The Wonderful Creative Agency, working with major brands, SMEs and charities. Daniel's passion is to see people achieve tangible results through innovation and in 2006 he established Interactive Strategy Limited, providing workshops and training focused on the definition and implementation of interactive media strategies. In 2007, Daniel led the transformation of Frog Creation into Creation Interactive, the digital engagement strategy consultancy for healthcare and government. Outside of Creation Interactive, Daniel's vision for business and innovation has led him to play a proactive role in the business and education community. He is Vice Chairman of Kent Invicta Chamber of Commerce, which represents the business community in Kent where he lives and has over 1,200 members. Daniel also contributes to education initiatives, economic development and community planning forums, and has been a speaker at numerous education and business events.

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