Expert Profile: Stéphane Potdevin

The man co-ordinating one of the most exciting digital engagement initiatives currently taking place amongst pharmaceutical companies worldwide, Stéphane Potdevin took on a key role in the team behind sanofi-aventis.TV when the company’s corporate communications team launched its New Media Department at the start of this year.

Stéphane originally joined Sanofi-Aventis in 2005, taking responsibility for the company’s corporate internet website at and intranet content management, and became Corporate Intranet Group Webmaster in 2006 before he moved to the New Media Department in 2009.

Stéphane’s role means being proactive about understanding new technologies and services such as mobile phone applications, video tools, and social media servcies, and communicating to colleagues how they might be used. He says that sanofi-aventis.TV uses social networking to make rich media relevant:

“Social networking services are a relevant way to share and exchange dialogue around rich media content like webTV. It’s now a reality in all big companies.”

Do you have a colleague who is leading the way in digital engagement? Why not tell us about them and we might feature them in the next issue of our Engagement Strategy e-journal.

Daniel Ghinn

Daniel Ghinn is Editor of Healthcare Engagement Strategy and CEO of Creation Healthcare, the online market research consultancy for healthcare. He is a prolific writer and speaker on emerging trends healthcare engagement in the digital age.