Handling a Social Media Crisis: Lessons From The Real World
If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient Connections in Philadelphia, Creation Healthcare’s CEO Daniel Ghinn will lead a practical workshop that will equip you to reduce the risk of a social media crisis and prepare for an effective response should the worst happen.
With an analysis of real examples from recent social media crises amongst pharmaceutical and health organizations, as well as practical advice and tools used in the field by Creation Healthcare, this workshop is essential for anybody with responsibility for the reputation of a health or medical brand.
As a reader of Healthcare Engagement Strategy, you are entitled to a saving of $300 off the price of your place at e-Patient Connections Conference. Book with discount code CH300 to receive this discount.
If you are unable to make the Conference in Philadelphia or would prefer to organize an in-house Social Media Crisis Plan workshop for your team, please contact Daniel Ghinn for a confidential discussion.