London, 14 April 2010: SMi Masterclass: Social Media for Pharmaceuticals

Paul Grant, our Head of Strategy implementation will join Daniel Ghinn, Director of Digital Engagement to lead this MasterClass in which delegates will learn about current opportunities and challenges faced by pharmaceutical companies in engaging stakeholders, consumers and patients through social media.

Registration is now open: Find out more or book your place now.

Participants will discover how to use social media to interact with individuals and communities online, and how to assess the effectiveness of online engagement in achieving planned outcomes. The MasterClass will include current case studies from pharmaceutical companies worldwide, exploring what is working well and not so well.

Join us in the MasterClass and you will find out how to take small steps with measurable outcomes to develop a low-risk social media strategy that achieves successful results, and how to navigate the social media landscape amidst complex regulatory compliance issues.

The class will be ideal for people in pharmaceutical companies with responsibility for engaging customers and stakeholders including consumers, patients, healthcare professionals, and patient organisations.

Existing experience of using social media for pharmaceutical engagement is not necessary; while attendees with some existing experience in this area will be able to bring their skills right up to date.

The MasterClass is CPD accredited, offering you measurable value as part of your continued professional development.

To find out more or book your place, download a MasterClass brochure: Social Media for Pharmaceuticals or visit the MasterClass website.

Come to London and save £150 on Healthcare Engagement Strategy 2010

When you book a place on SMi MasterClass in Social Media for Pharmaceutical Companies and our Healthcare Engagement Strategy 2010, London seminar which runs the next day, we’ll give you a booking code that will enable you to book the Healthcare Engagement Strategy 2010 seminar at a price reduced by £150. Contact us to find out more.

Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.