Miami, 28-29 June 2012: Sales & Marketing Excellence Latin America 2012 Congress

Here is what the organisers are saying about the event:

Build a successful business model in Latin America with better development and market strategies

Latin America’s largest gathering of pharmaceutical executives is back for the 6th year. This is the must attend senior level event with more than 30 Top Level Speakers and a completely revamped agenda to tackle the crucial issues for the industry right now.

Main Topics

  • Shape your commercial model based on new stakeholders
  • Combine efforts by integrating market access & commercial teams
  • Exclusive case study: Discover how a generics company has been successful with key commercial partnerships
  • The new commercial model: Solutions vs. Medicines
  • KAM Model: Explore what it can do for your commercial strategy
  • Segmentation and Targeting: Learn how to implement a successful model
  • Back to basics: Understand the importance of your District Manager
  • Find out how your product lifecycle management strategy can develop your reps profile to optimize your commercial model
  • Is CRM a concept or a Tool? – Understand the migration from a sales tool to a complete business model
  • Tablets, iPads, Notebooks: Time to reassess the changing role of digital marketing

See the full line up here:



Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.