Minneapolis, July 30- August 1: Digital Marketing for Medical Devices

Creation Healthcare as the editor of Healthcare Engagement Strategy is proud to have been selected as a media partner in support of eXL Pharma’s Digital Marketing for Medical Devices Conference, which will take place between the 30th of July and the 1st of August at the Hyatt Regency Hotel in Minneapolis.

Here is what the event organisers are saying…

ExL Pharma’s 2nd Annual Digital Marketing for Medical Device Conference will provide a platform for marketing, product management and brand management professionals to learn, benchmark and understand key criteria needed in order to effectively initiate and leverage a digital marketing campaign for product and brand success.

2012’s program will include 23+ sessions and interactive case study examples including:

  • Creating a comprehensive digital marketing strategy
  • Incorporating PR into your marketing strategy
  • Creating a successful mobile app
  • Creating a interconnected digital website
  • Enhancing dialogue between patient and physician
  • Using a multi-channel approach to building consumer engagement
  • Natigating social media in a regulated environment
  • Incorporating LinkedIn, marketing and social media on a shoestring
  • Salesforce iPad deployment for small medical device companies
Benefit from industry participation from Boston Scientific, Cook Medical, Johnson & Johnson, Medtronic, Philips Medical, Pro-Dex, Tectile Systems Technology, Zimmer, and many more digital marketing for device innovators.
This conference allows you to dive into the many issues and emerging opportunities in digital marketing facing medical device professionals today. Participants have the opportunitiy to network, share ideas and explore what has worked well, and not so well for others. Engage in dynamic conversation with your industry peers at our many networking sessions, and hear novel digital marketing strategies, which will save your organization millions of dollars.

Who Should Attend

This conference is designed for medical device, pharma and biotech companies whose responsibilities include:

  • Product/Brand Marketing
  • Physician/HCP Marketing
  • eMarketing
  • Digital Marketing
  • Multi Channel Marketing
  • Integrated Marketing
  • Information Technology
  • Legal/Regulatory

This conference is also intended for:

  • Marketing Service Providers
  • Interactive Marketing
  • Advertising Agencies
  • Consultants
  • Legal
  • Academics
  • Technology experts

For more information and to book a place, click here.

Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.