Pfizer wins Communiqué Campaign of the Year 09
Pfizer’s Get Real, Get a Prescription campaign won four Communiqué Awards at last week’s Award ceremony in London, including the prestigious Campaign of the Year Award.
The Annual Communiqué Awards have been running since 1998 and recognise the best of healthcare communications.
With Digital Engagement Strategy provided by Creation Interactive, Pfizer’s campaign was launched in direct response to research highlighting that more than 330,000 men purchase prescription-only medicines from unregulated sources, such as Internet sites, every year in the UK.
‘Get Real, Get a Prescription’ included a hard-hitting advertising campaign, with digital components including a website supported by engagement through social media, YouTube, online PR, natural search optimisation, and search advertising. Creation Interactive’s management of the digital components and ongoing monitoring of all digital channels allowed Pfizer to respond in real time to Internet user activity.
Daniel Ghinn, Creation Interactive’s Director of Digital Engagement, Healthcare, said that the awards recognise the campaign’s results in influencing user behaviour.
“Ultimately, the real result of any campaign must be measured by its outcomes. The effectiveness of Pfizer’s campaign was measured and proven in terms of real user behaviour results. Pfizer winning these Communiqué awards is a reassuring sign from pharmaceutical industry colleagues that a successful campaign is indeed one with successful outcomes”, said Daniel.
Find out how Creation Interactive’s Digital Engagement Strategy helped create this successful campaign for Pfizer in our ‘Get Real, Get a Prescription’ Case Study.