Pfizer wins Communiqué Campaign of the Year 09

Pfizer’s Get Real, Get a Prescription campaign wins Campaign of the Year at Communiqué Awards 2009
Pfizer’s Get Real, Get a Prescription campaign won three Communiqué Awards at last week’s Award ceremony on London, including Campaign of the Year, Best Patient or Public Campaign, and Best Corporate PR Campaign.
The Annual Communiqué Awards have been running since 1998 and recognise the best of healthcare communications.
With Digital Engagement Strategy provided by Creation Interactive, Pfizer’s campaign was launched in direct response to research highlighting that more than 330,000 men purchase prescription-only medicines from unregulated sources, such as Internet sites, every year in the UK.
‘Get Real, Get a Prescription’ included a hard-hitting advertising campaign, with digital components including a website supported by engagement through social media, YouTube, online PR, natural search optimisation, and search advertising. Creation Interactive’s management of the digital components and ongoing monitoring of all digital channels allowed Pfizer to respond in real time to Internet user activity.
Daniel Ghinn, Creation Interactive’s Director of Digital Engagement, Healthcare, said that the award recognises the campaign’s results in influencing user behaviour.
“Ultimately, the real result of any campaign must be measured by its outcomes. The effectiveness of Pfizer’s campaign was measured and proven in terms of real user behaviour results. Pfizer winning these Communiqué awards is a reassuring sign from pharmaceutical industry colleagues that a successful campaign is indeed one with successful outcomes”, said Ghinn.
Find out how Creation Interactive’s Digital Engagement Strategy helped create a successful campaign for Pfizer on our ‘Get Real, Get a Prescription’ Case Study.
Awards

Pfizer Award TeamPfizer’s Get Real, Get a Prescription campaign won four Communiqué Awards at last week’s Award ceremony in London, including the prestigious Campaign of the Year Award.

The Annual Communiqué Awards have been running since 1998 and recognise the best of healthcare communications.

With Digital Engagement Strategy provided by Creation Interactive, Pfizer’s campaign was launched in direct response to research highlighting that more than 330,000 men purchase prescription-only medicines from unregulated sources, such as Internet sites, every year in the UK.

Pfizer's Get Real, Get a Prescription Campaign - Digital Components‘Get Real, Get a Prescription’ included a hard-hitting advertising campaign, with digital components including a website supported by engagement through social media, YouTube, online PR, natural search optimisation, and search advertising. Creation Interactive’s management of the digital components and ongoing monitoring of all digital channels allowed Pfizer to respond in real time to Internet user activity.

Daniel Ghinn, Creation Interactive’s Director of Digital Engagement, Healthcare, said that the awards recognise the campaign’s results in influencing user behaviour.

“Ultimately, the real result of any campaign must be measured by its outcomes. The effectiveness of Pfizer’s campaign was measured and proven in terms of real user behaviour results. Pfizer winning these Communiqué awards is a reassuring sign from pharmaceutical industry colleagues that a successful campaign is indeed one with successful outcomes”, said Daniel.

Find out how Creation Interactive’s Digital Engagement Strategy helped create this successful campaign for Pfizer in our ‘Get Real, Get a Prescription’ Case Study.

Daniel Ghinn

Daniel Ghinn is Editor of Healthcare Engagement Strategy and CEO of Creation Healthcare, the online market research consultancy for healthcare. He is a prolific writer and speaker on emerging trends healthcare engagement in the digital age.