Sao Paulo, 15-16 May 2012: Commercial & Marketing Excellence Brazil Congress
Here is what the organisers are saying about the event:
Ensure long-term sustainability and benchmark your commercial strategy
Brazil´s largest gathering of pharmaceutical executives is back for the 3rd year. This is the must attend senior level event with more than 30 Top Level Speakers and a completely revamped agenda to tackle the crucial issues for the industry right now.
200+ senior level Commercial, Sales & Marketing executives come together for exclusive keynote sessions, 4 focused sessions and unrivalled networking to engage in high level business discussions that will set the pace of the future of Brazilian Pharma!
Align to market momentum: Understand how the Brazilian market will continue to transform with further acquisitions, PPP strategies, biosimilars and new market regulations
Commercial Models: Explore the evolution of the KAM model and hear real case studies on implementing customer and stakeholder-focused strategies
Digital Media & Technology: Latest trends in digital marketing and social media – analyze how physicians and key stakeholders want to be approached and how they are embracing technology
Marketing Excellence: Boost the point of sale with key trade marketing strategies, improve portfolio management and discover how Closed Loop Marketing (CLM) can boost loyalty
Sales Force Effectiveness: Hear best local and international practices on coaching, training, talent management & KPIs – and create the best sales force in the industry
See the full line up here: http://bit.ly/GKdOBU