Sao Paulo, 15-16 May 2012: Commercial & Marketing Excellence Brazil Congress

Here is what the organisers are saying about the event:

Ensure long-term sustainability and benchmark your commercial strategy

Brazil´s largest gathering of pharmaceutical executives is back for the 3rd year. This is the must attend senior level event with more than 30 Top Level Speakers and a completely revamped agenda to tackle the crucial issues for the industry right now.

200+ senior level Commercial, Sales & Marketing executives come together for exclusive keynote sessions, 4 focused sessions and unrivalled networking to engage in high level business discussions that will set the pace of the future of Brazilian Pharma!

Main Topics:


Align to market momentum: Understand how the Brazilian market will continue to transform with further acquisitions, PPP strategies, biosimilars and new market regulations

Commercial Models: Explore the evolution of the KAM model and hear real case studies on implementing customer and stakeholder-focused strategies

Digital Media & Technology: Latest trends in digital marketing and social media  analyze how physicians and key stakeholders want to be approached and how they are embracing technology

Marketing Excellence: Boost the point of sale with key trade marketing strategies, improve portfolio management and discover how Closed Loop Marketing (CLM) can boost loyalty

Sales Force Effectiveness: Hear best local and international practices on coaching, training, talent management & KPIs – and create the best sales force in the industry

See the full line up here:


Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.