• Real World Data

    by - Sep 16, 2011
    With some interest, I have been following the Association of the British Pharmaceutical Industry (ABPI) innovation project looking at ‘Real World Data’. Just this month the ABPI launched its ‘Vision for Real World data’. One of...
  • Is failure an option?

    by - Jun 17, 2011
    No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which apparently encourage failure (as long as you learn quickly), it somehow just doesn’t translate to the...
  • A Practical Guide to Interpreting PMCPA guidance

    by - Apr 13, 2011
    It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the absence of regulatory guidance”. In that article, I made the point that “specific social media guidance...
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