Restructuring pharma for a changing world

There is no question that free and easy access to information has transformed the world of the patient, and of… Read more

Central and Eastern Europe: The Pharmaceutical Industry and Digital Engagement

We have previously examined healthcare and the pharmaceutical industry in Russia. The other markets of Central and Eastern Europe (CEE… Read more

Managing a Social Media Crisis

Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into… Read more

Handling a Social Media Crisis: Lessons From The Real World

If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient… Read more

How to avoid the pitfalls of digital channels

This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that… Read more

Introduction to Digital Governance

In the pharmaceutical and medical device industries, control of digital activities – including social media – is paramount to avoid… Read more

Open Innovation in the Pharmaceutical Industry

Amongst the most pressing challenges facing many research-based pharmaceutical companies are those of declining Research & Development (R&D) productivity and the… Read more

Is failure an option?

No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which… Read more

Roche raises awareness of breast cancer in France through social media

October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient… Read more