Managing a Social Media Crisis
Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into… Read more
Tag Archives: Crisis Management
Handling a Social Media Crisis: Lessons From The Real World
If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient… Read more
How to avoid the pitfalls of digital channels
This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that… Read more
Introduction to Digital Governance
In the pharmaceutical and medical device industries, control of digital activities – including social media – is paramount to avoid… Read more
Is failure an option?
No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which… Read more
“Shame on you” crisis leads to KV share price plummet
Less than three weeks after a Facebook page was set up by one patient angry with KV Pharmaceuticals’ pricing of… Read more
“Shame on you”: an emerging pharma social media crisis
The launch of a Facebook page by pregnant mothers in the USA angry about KV Pharmaceuticals’ pricing of its newly… Read more