digital communications

  • Corporate personality for pharma in social media

    by - Nov 12, 2015
    In this article, the fifth in a series of ‘how-to’ guides for the pharmaceutical industry, Paul Grant looks at the way in which sometimes indeterminate ‘tone of voice’ can portray something about the personality of your...
  • Tesaro Discovers the Power of the e-Patient

    by - Sep 12, 2015
    By conventional measures of social media success, Ahava Emuna Lange is not a social media ‘celebrity’. At the time of writing, she has 116 followers on Twitter and has posted just 152 tweets. A little over...
  • Real World Data

    by - Sep 16, 2011
    With some interest, I have been following the Association of the British Pharmaceutical Industry (ABPI) innovation project looking at ‘Real World Data’. Just this month the ABPI launched its ‘Vision for Real World data’. One of...
  • Managing a Social Media Crisis

    by - Sep 15, 2011
    Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into recent social media crises in the healthcare arena. They asked if Daniel would prepare a workshop...
  • Handling a Social Media Crisis: Lessons From The Real World

    by - Aug 31, 2011
    If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient Connections in Philadelphia, Creation Healthcare’s CEO Daniel Ghinn will lead a practical workshop that will equip...
  • Pharmaceutical trust and online engagement

    by - Aug 24, 2011
    During August 2011, the European Medicines Agency (EMA) made an announcement that they intend to open to the public the information that is currently held in their EudraVigilance and EudraVigilance Veterinary databases. Since launching in 2001,...
  • How to avoid the pitfalls of digital channels

    by - Aug 18, 2011
    This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that Bayer should be cited for promoting prescription-only medicines  to the public via social media earlier this...
  • Elite Global Forum: “Cultural change in a digital world”

    by - Apr 26, 2011
    Creation Healthcare’s Elite Global Forum was conceived to be a no-nonsense, no-limits, global think tank. Since that time, several informal discussions have been taking place around the globe in which professionals from pharmaceutical, hospital, government and...
  • A Practical Guide to Interpreting PMCPA guidance

    by - Apr 13, 2011
    It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the absence of regulatory guidance”. In that article, I made the point that “specific social media guidance...
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