Real World Data
With some interest, I have been following the Association of the British Pharmaceutical Industry (ABPI) innovation project looking at ‘Real… Read more
Tag Archives: digital communications
Managing a Social Media Crisis
Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into… Read more
Handling a Social Media Crisis: Lessons From The Real World
If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient… Read more
Pharmaceutical trust and online engagement
During August 2011, the European Medicines Agency (EMA) made an announcement that they intend to open to the public the… Read more
How to avoid the pitfalls of digital channels
This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that… Read more
Elite Global Forum: “Cultural change in a digital world”
Creation Healthcare’s Elite Global Forum was conceived to be a no-nonsense, no-limits, global think tank. Since that time, several informal… Read more
A Practical Guide to Interpreting PMCPA guidance
It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the… Read more