Central and Eastern Europe: The Pharmaceutical Industry and Digital Engagement

We have previously examined healthcare and the pharmaceutical industry in Russia. The other markets of Central and Eastern Europe (CEE… Read more

The Russian pharmaceutical industry: Joint ventures and digital engagement?

We have previously looked at aspects of the drive to improve healthcare outcomes in Russia and considered channels such as telehealth,… Read more

Managing a Social Media Crisis

Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into… Read more

Handling a Social Media Crisis: Lessons From The Real World

If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient… Read more

Pharmaceutical trust and online engagement

During August 2011, the European Medicines Agency (EMA) made an announcement that they intend to open to the public the… Read more

How to avoid the pitfalls of digital channels

This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that… Read more

European physician engagement gets simpler

When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors,… Read more

Roche raises awareness of breast cancer in France through social media

October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient… Read more

Digipharm Europe 2010: Digital engagement to improve health

Digipharm Europe 2010, the largest gathering of professionals from the pharmaceutical industry and communicators in Europe, took place on 29… Read more