Managing a Social Media Crisis
Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into… Read more
Tag Archives: digital strategy
Introduction to Digital Governance
In the pharmaceutical and medical device industries, control of digital activities – including social media – is paramount to avoid… Read more
Will new channels change your strategy?
Many articles have been written in recent weeks about the trend of the moment: Google Plus. Whenever a new platform… Read more
Language & culture: Two keys to global digital engagement strategy
In recent years, global digital engagement strategies have become critical for pharmaceutical companies operating all around the world. Global strategies… Read more
Roche raises awareness of breast cancer in France through social media
October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient… Read more
Digipharm Europe 2010: Digital engagement to improve health
Digipharm Europe 2010, the largest gathering of professionals from the pharmaceutical industry and communicators in Europe, took place on 29… Read more