• Will new channels change your strategy?

    by - Jul 22, 2011
    Many articles have been written in recent weeks about the trend of the moment: Google Plus. Whenever a new platform or technology comes out, many predictions about its future are made. But do you trust predictions?...
  • Digital Marketing in Japanese Pharma: Special Report

    by - May 27, 2011
    At Pharma Marketing Excellence Japan this month, James Bestilny, a member of Creation Healthcare’s APAC Region team based in Tokyo, presented research into attitudes towards digital marketing and social media amongst Japanese pharmaceutical companies. The research,...
  • Japanese Pharma places confidence in digital

    by - Apr 20, 2011
    A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and social media, in what has until now been a traditionally conservative environment. In partnership with...
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