• Will new channels change your strategy?

    by - Jul 22, 2011
    Many articles have been written in recent weeks about the trend of the moment: Google Plus. Whenever a new platform or technology comes out, many predictions about its future are made. But do you trust predictions?...
  • Telehealth and pharmaceutical engagement

    by - Jun 28, 2011
    Telehealth is an exciting development in healthcare – it removes geographical and access boundaries, meaning that housebound patients, those in rural areas and people with health conditions who travel frequently can retain the benefits of rapid...
  • Engaging with Nurses

    by - May 13, 2011
    The twelfth of May is the anniversary of Florence Nightingale’s birth, and International Nurses’ Day, an opportunity for people worldwide to celebrate the work of nurses, for the profession to reflect on its achievements, and for...
  • UK NHS Reforms: The Role of Engagement

    by - Feb 28, 2011
    Whilst change within the UK’s NHS has perhaps one of its most constant features since its inception in 1948, the latest reforms (detailed in The White Paper Equity and Excellence: Liberating the NHS) have attracted much...
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