Is failure an option?
No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which… Read more
Tag Archives: FDA
A Practical Guide to Interpreting PMCPA guidance
It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the… Read more
Healthcare engagement in the absence of regulatory guidance
In early March 2011, at a pharmaceutical marketing conference in Munich, Heather Simmonds of the PMCPA gave very much the… Read more