Restructuring pharma for a changing world
There is no question that free and easy access to information has transformed the world of the patient, and of… Read more
Tag Archives: global digital strategy
The significance of cultural competence in the healthcare industry
In the midst of all this social media talk and the Internet being completely global, one of the essential aspects… Read more
Managing a Social Media Crisis
Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into… Read more
Handling a Social Media Crisis: Lessons From The Real World
If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient… Read more
Introduction to Digital Governance
In the pharmaceutical and medical device industries, control of digital activities – including social media – is paramount to avoid… Read more
Language & culture: Two keys to global digital engagement strategy
In recent years, global digital engagement strategies have become critical for pharmaceutical companies operating all around the world. Global strategies… Read more