The new era of ‘pCRM’
This month, several passionate digital strategists convened on Brighton – in spite of the looming and blustering tail of Hurricane… Read more
Tag Archives: healthcare engagement
European physician engagement gets simpler
When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors,… Read more
Healthcare engagement in the absence of regulatory guidance
In early March 2011, at a pharmaceutical marketing conference in Munich, Heather Simmonds of the PMCPA gave very much the… Read more
Roche raises awareness of breast cancer in France through social media
October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient… Read more
Digipharm Europe 2010: Digital engagement to improve health
Digipharm Europe 2010, the largest gathering of professionals from the pharmaceutical industry and communicators in Europe, took place on 29… Read more