Insights

  • Motivations for Health Social media

    by - Oct 31, 2011
    For many years, and in various presentations by others, I have heard reference to Maslow’s Hierarchy of Needs. It is a reasonably sound, but certainly high-level descriptor of the underlying drivers which may influence human decisions...
  • Elite Global Forum: “Cultural change in a digital world”

    by - Apr 26, 2011
    Creation Healthcare’s Elite Global Forum was conceived to be a no-nonsense, no-limits, global think tank. Since that time, several informal discussions have been taking place around the globe in which professionals from pharmaceutical, hospital, government and...
  • Japanese Pharma places confidence in digital

    by - Apr 20, 2011
    A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and social media, in what has until now been a traditionally conservative environment. In partnership with...
  • Insights on the future of the patient

    by - Feb 28, 2011
    The recent ePharma Summit 2011 in New York a few weeks ago was a really refreshing event for someone like me who is used to hearing a European point of view on ways to engage different...
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