Central and Eastern Europe: The Pharmaceutical Industry and Digital Engagement
We have previously examined healthcare and the pharmaceutical industry in Russia. The other markets of Central and Eastern Europe (CEE… Read more
Tag Archives: Patient networks
TV & Online: What can TV’s Embarrassing Bodies teach the healthcare industry?
With over 4 million TV viewers and an outstanding level of online engagement during and after each programme, Embarrasing Bodies illustrates that there is a strong correlation between relevant and challenging content and behaviour change. What other lessons can the healthcare industry learn from the TV show’s digital strategy? Read more
Social Media Policy for healthcare companies
An effective social media policy… will state what you will and won’t be engaging about and how you will be doing it. Read more
Serious Games? Bayer’s DIDGET diabetes meter appeals to adult patients too
When it comes to supporting patient care in a relevant and engaging way through digital technologies, there is a huge… Read more
How pharmaceutical companies engage patients with PatientsLikeMe
When we announced the Healthcare Engagement Strategy Award winners in January, we awarded PatientsLikeMe the ‘Changing Healthcare Award‘ for having… Read more