Motivations for Health Social media

For many years, and in various presentations by others, I have heard reference to Maslow’s Hierarchy of Needs. It is… Read more

Telehealth and pharmaceutical engagement

Telehealth is an exciting development in healthcare – it removes geographical and access boundaries, meaning that housebound patients, those in… Read more

Digital Marketing in Japanese Pharma: Special Report

At Pharma Marketing Excellence Japan this month, James Bestilny, a member of Creation Healthcare’s APAC Region team based in Tokyo,… Read more

Engaging with Nurses

The twelfth of May is the anniversary of Florence Nightingale’s birth, and International Nurses’ Day, an opportunity for people worldwide… Read more

Elite Global Forum: “Cultural change in a digital world”

Creation Healthcare’s Elite Global Forum was conceived to be a no-nonsense, no-limits, global think tank. Since that time, several informal… Read more

Japanese Pharma places confidence in digital

A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels… Read more

A Practical Guide to Interpreting PMCPA guidance

It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the… Read more

Mobile: are you ready?

In essence, we are mobile and arguably much more today than ever before. And in the connected world in which… Read more

Roche raises awareness of breast cancer in France through social media

October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient… Read more