• Selecting an engagement channel and identifying audience needs

    by - Jun 25, 2015
    In this article, the third in a series of ‘how-to’ guides for the pharmaceutical industry, Paul Grant looks at considerations around channel selection and the unique participant needs for which online communication can be planned. Previously...
  • Big Data in Pharma – upcoming SMi conference

    by - Jan 24, 2014
    Creation Healthcare is again proud to partner with SMi Group Ltd in the promotion of the inaugural 'Big Data in Pharma' conference....Read More
  • Motivations for Health Social media

    by - Oct 31, 2011
    For many years, and in various presentations by others, I have heard reference to Maslow’s Hierarchy of Needs. It is a reasonably sound, but certainly high-level descriptor of the underlying drivers which may influence human decisions...
  • Telehealth and pharmaceutical engagement

    by - Jun 28, 2011
    Telehealth is an exciting development in healthcare – it removes geographical and access boundaries, meaning that housebound patients, those in rural areas and people with health conditions who travel frequently can retain the benefits of rapid...
  • Digital Marketing in Japanese Pharma: Special Report

    by - May 27, 2011
    At Pharma Marketing Excellence Japan this month, James Bestilny, a member of Creation Healthcare’s APAC Region team based in Tokyo, presented research into attitudes towards digital marketing and social media amongst Japanese pharmaceutical companies. The research,...
  • Engaging with Nurses

    by - May 13, 2011
    The twelfth of May is the anniversary of Florence Nightingale’s birth, and International Nurses’ Day, an opportunity for people worldwide to celebrate the work of nurses, for the profession to reflect on its achievements, and for...
  • Elite Global Forum: “Cultural change in a digital world”

    by - Apr 26, 2011
    Creation Healthcare’s Elite Global Forum was conceived to be a no-nonsense, no-limits, global think tank. Since that time, several informal discussions have been taking place around the globe in which professionals from pharmaceutical, hospital, government and...
  • Japanese Pharma places confidence in digital

    by - Apr 20, 2011
    A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and social media, in what has until now been a traditionally conservative environment. In partnership with...
  • A Practical Guide to Interpreting PMCPA guidance

    by - Apr 13, 2011
    It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the absence of regulatory guidance”. In that article, I made the point that “specific social media guidance...
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