Restructuring pharma for a changing world

There is no question that free and easy access to information has transformed the world of the patient, and of… Read more

Pharmaceutical trust and online engagement

During August 2011, the European Medicines Agency (EMA) made an announcement that they intend to open to the public the… Read more

How to avoid the pitfalls of digital channels

This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that… Read more

Open Innovation in the Pharmaceutical Industry

Amongst the most pressing challenges facing many research-based pharmaceutical companies are those of declining Research & Development (R&D) productivity and the… Read more

Is failure an option?

No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which… Read more

Engaging with Nurses

The twelfth of May is the anniversary of Florence Nightingale’s birth, and International Nurses’ Day, an opportunity for people worldwide… Read more

Elite Global Forum: “Cultural change in a digital world”

Creation Healthcare’s Elite Global Forum was conceived to be a no-nonsense, no-limits, global think tank. Since that time, several informal… Read more

Japanese Pharma places confidence in digital

A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels… Read more

A Practical Guide to Interpreting PMCPA guidance

It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the… Read more