PMCPA

  • Is failure an option?

    by - Jun 17, 2011
    No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which apparently encourage failure (as long as you learn quickly), it somehow just doesn’t translate to the...
  • A Practical Guide to Interpreting PMCPA guidance

    by - Apr 13, 2011
    It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the absence of regulatory guidance”. In that article, I made the point that “specific social media guidance...
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