Managing a Social Media Crisis
Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into… Read more
Tag Archives: regulatory
Handling a Social Media Crisis: Lessons From The Real World
If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient… Read more
Introduction to Digital Governance
In the pharmaceutical and medical device industries, control of digital activities – including social media – is paramount to avoid… Read more
Is failure an option?
No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which… Read more
A Practical Guide to Interpreting PMCPA guidance
It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the… Read more
Healthcare engagement in the absence of regulatory guidance
In early March 2011, at a pharmaceutical marketing conference in Munich, Heather Simmonds of the PMCPA gave very much the… Read more