Tokyo, 17-18 May 2011: Marketing Excellence Japan 2011

Healthcare Engagement Strategy e-journal is proud to have been selected as a media partner for the 4th Annual Marketing Excellence Japan 2011, which takes place May 17-18, 2011 in Tokyo, Japan.

Creation Healthcare is also partnering with eyeforpharma, the conference organizer, to study trends amongst pharmaceutical companies in Japan regarding digital engagement.

The 2010 conference brought together marketers, communicators and business leaders amongst global and local pharmaceutical companies in Japan. With a focus on matching market needs and developing patient-centered marketing strategies, the conference included some excellent examples of innovation and challenging discussion about effective marketing in Japan’s changing healthcare landscape.

As Neil Aubuchon, Senior Director, Marketing with Eli Lilly Japan K.K and Chairperson for the 2010 conference said beforehand,

“The pharmaceutical industry in Japan is going through a period of rapid change. R&D productivity has never been lower, consolidation is occurring and there is constant pressure to reduce costs. …it is time to move our practices out of the 20th century and into the 21st.”

Now in its fourth year, Marketing Excellence Japan 2011 is set to showcase the latest innovative approaches being taken by pharmaceutical companies in Japan, and bring together industry experts for what will be another highly engaging conference.

Find out more about Marketing Excellence Japan 2011.

Through truly impartial advice about strategy and implementation, Creation Healthcare helps organisations develop initiatives which are aligned with business goals, and which deliver return on investment.