Mobile pharma strategy: integrating business functions
Featured
The following article is from a talk given by Daniel Ghinn at Mobile Pharma World Europe in Amsterdam, April 25,… Read more
More articles
Boehringer Ingelheim: Healthcare Engagement Strategy 2012 ‘Facing Customers’ Award #hesawards
Award: Healthcare Engagement Strategy 2012 Facing Customers Award Winner: Boehringer Ingelheim on Facebook “We have enabled our wall for commenting… Read more
NHS local: Healthcare Engagement Strategy 2012 ‘Digital Health Services’ Award #hesawards
“Sometimes, it can be confusing to know where to find the information you need on local health services”, reads a… Read more
Pfizer Israel: Healthcare Engagement Strategy 2012 ‘Time & Place’ Award #hesawards
Award: Healthcare Engagement Strategy 2012 Time & Place Award Winner: Pfizer Israel ‘Public Restrooms’ app “There are no Public Toilets… Read more
Roche Diagnostics: Healthcare Engagement Strategy 2012 ‘Patient Engagement’ Award #hesawards
Award: Healthcare Engagement Strategy 2012 Patient Engagement Award Winner: Roche Diagnostics, Diabetes Care with the Big Blue Test and the… Read more
Swaziland National Malaria Control Programme: Healthcare Engagement Strategy 2012 ‘Life Changer’ Award #hesawards
Award: Healthcare Engagement Strategy 2012 ‘Life Changer’ Winner: Swaziland National Malaria Control Programme “Swaziland is a country that is transitioning… Read more
Lessons from the Allergan PMCPA breach
At a high level, pharmaceutical companies understand the importance of avoiding promotional or inappropriate messages on corporate social media accounts.… Read more
US Food and Drug Administration Social Media Guidance is a Start… Now what?
Just when you thought it might never come, on 30th December, the US Food and Drug Administration (FDA) published its… Read more
Developing a Full Digital Mix Using Mobile Tools
We at Creation Healthcare were asked by eyeforpharma to run a full-day workshop in advance of its recent Mobile Strategies… Read more
Everything You Always Wanted to Know about Government Regulators and Social Media Guidelines… But were Afraid to Ask
Regulatory authorities have been working on social media guidelines for drug and device marketers for some time. These were due… Read more